Experience

I like figuring out how to build products that scale and actually work for people. I put a lot into my work and keep learning as I go. What matters to me is whether what I ship works for users and moves the business, not just how it looks.

Dec 2024 - Present

Product Designer at Flatstudio

Designed and launched a multi-module trading platform from scratch to production, then took over as lead designer for MVP 2, working closely with developers to expand features and the design system.
Designed the core trading, wallet, and transaction flows based on deep competitive analysis. Added a reward system to lift engagement and return rate.
Used AI to prototype and test flows faster before handing off to development.
Also designed various other Web3 and consumer tools across studio projects.

2026 - Present / Personal Project

Vocab - Vocabulary Learning App

Designed and built a vocabulary learning web app from scratch, solo, using AI from prototype to production.
Turned a passive word list into real practice: spaced repetition, AI word import, and an AI voice mode with insights.
Live and in active development.

View live

2022 - 2025 / Freelance

Product Designer - Fan Reviews

Led product design for creator review platform Fan Reviews.
Redesigned the core flows to improve retention and discovery for a 200K+ creator base, helping grow the platform to 1M monthly visits.

Fan Reviews Case Study

Dec 2022 - Jul 2024

Product & UX/UI Designer at Halo Lab

Designed a full SaaS e-commerce platform for B2B sellers: product builder, bulk listing editor, and marketplace integrations with Etsy and Shopify. Took the UX from stakeholder research through wireframes to production UI across web and mobile.
Built and maintained scalable Figma component libraries to keep the UI consistent.
Designed promotional sites and landing pages for various studio clients.

Craftify Case Study

May 2020 - Nov 2021

UX/UI Designer at Onumis Agency

End-to-end design for real estate projects: client interviews, research, competitor analysis, and UI design.

2018 - 2020

Co-founder - Sports Prediction Startup

Co-founded a sports prediction social network. Owned the product concept, game mechanics, and the full design cycle. Tested with focus groups and improved the UI/UX. Grew to 80K monthly visits, 12K MAU, and a 5m 30s average session.